The story, as reported through TechCrunch reads, "The company (Spotify) confirmed the test to TechCrunch, but didn't share further details about the technology and how it works, nor did it commit to a launch timeframe."

The article appears to have a text box enabling users to input information, often called"prompts. "prompt," to enable the AI to generate music suggestions and possibly playlists.

Although not officially announced, this test could reveal the possibility of a new release on The streaming company's website.

Spotify has had a busy year with listening analytics for users being the primary concentration. The annual "Spotify Wrapped" was recently released for customers to look through the most popular tracks and Spotify's millions of tracks.

Spotify invests heavily in AI

This year, Spotify released its Personal DJ feature. It allowed users to use a virtual DJ which the company heralded as a "Dynamic AI Voice Platform."

It's unclear whether Spotify intends to link the Personal DJ and the tested feature discovered through TikTok however, AI is a significant source of interest for the company. As stated in the February issue, "Personalization is at the center of everything we do at Spotify."

In 2023, Spotify announces job cuts for Spotify

Daniel Ek, CEO of Spotify recently announced that the streaming platform was going through the process of removing redundant employees.

The Co-Founder and top position owner said that the flurry of job reductions "is not an effort to cut back, it's a strategic shift."

It remains to be determined whether this investment into automation is connected to redundancies, however, AI is likely to be an integral component of Spotify's future plans.