For a long time, I believed having a website meant my business had “made it” into the digital world. I had a clean homepage, a contact form, a blog that I updated once in a while, and some basic product pages. It looked decent on the surface. But no matter what I did, the results never matched the effort.

I wasn’t getting traffic. No one was finding me on Google. And even the few people who visited my website didn’t stick around long enough to understand what I offered. I was losing opportunities every single day, but I didn’t know where to start fixing it.

Eventually, I realized the problem wasn’t the content or the design—it was the structure, speed, and searchability of the website itself. That’s when I decided to bring in help, and it changed everything.

The Illusion of a “Complete” Website

Like many small business owners, I was proud of building my site on my own. I used an easy website builder, installed a few plugins, and copied ideas from websites I liked. But what I didn’t understand was that a website isn’t just about what it looks like. It’s about what happens behind the scenes—and how well it functions for both visitors and search engines.

Here were the signs that my website wasn’t working:

• Google wasn’t indexing my blog pages

• My homepage took more than 5 seconds to load

• I had no idea what keywords I should be targeting

• The bounce rate was over 85%

• I wasn’t getting inquiries from the contact form

• Analytics showed barely any organic traffic

I wasn’t just invisible—I was stuck.

Finding the Right Expert: Not Just a Developer, But a Strategist

After wasting more time and money trying to “fix” things myself, I came across Kiki Abdul Rachman, a digital optimization and SEO expert who works with small to mid-sized businesses.

What immediately stood out to me was that he didn’t just promise “beautiful websites”—he talked about websites that perform. Through his page on Dimaloka, I saw real examples of his work, client testimonials, and clear explanations of what makes a website effective.

I reached out for a consultation, and within minutes of talking to him, I knew I had been thinking about my website the wrong way.

What Working with Kiki Looked Like

From the very beginning, Kiki took a diagnostic approach. He didn’t rush into redesigning things. Instead, he audited my existing site, walked me through the issues, and asked about my business goals.

Here are just a few of the areas he focused on:

1. Technical SEO Fixes

He repaired broken links, improved site crawlability, and structured URLs the right way. Google could finally “understand” and index my pages.

2. On-Page SEO Optimization

We restructured the content using proper headings (H1, H2, H3), inserted relevant keywords naturally, and improved meta descriptions and title tags.

3. Speed & Performance Enhancements

He compressed images, removed unnecessary scripts, enabled browser caching, and made the site mobile-first. My load speed dropped from 5.6 seconds to under 1.9 seconds.

4. User Experience Improvements

The layout was simplified. Call-to-action buttons were moved into logical places. Navigation became intuitive. Everything was focused on conversion.

5. Content Strategy Planning

He helped me rethink how to use my blog—not just as a news section, but as a traffic generator. We planned article topics based on keyword research, audience intent, and seasonal trends.

This wasn’t just a “rebuild.” It was a full-scale rethinking of how my website worked as a business tool.

Real Results: Numbers Don’t Lie

The impact started showing within weeks:

• Organic traffic grew by 78% in two months

• My website started ranking for competitive keywords in my niche

• Visitors were spending more time on site (average session duration up 62%)

• My blog articles got picked up by Google Discover

• Most importantly: inquiries and sales through the site nearly tripled

For the first time, I felt like my website was working for me, not against me.

Why I Chose Kiki—and Why I’d Recommend Him

I’ve worked with other freelancers before. Some could design. Some could code. A few understood SEO in theory. But it’s incredibly rare to find someone who can blend technical skill, design thinking, SEO knowledge, and business strategy into one complete package.

That’s what made working with Kiki Abdul Rachman so different. He didn’t just fix a broken site—he helped me understand how to build something sustainable and scalable.

He was also transparent at every step, never overpromising, and always explaining things in a way I could understand—even the technical stuff.

Lessons I Learned as a Business Owner

If you’re still trying to do everything yourself—stop. Not because you can’t, but because your time is valuable. And guessing your way through SEO, UX, and backend optimization is like trying to drive cross-country without a map.

Here’s what I would tell any business owner today:

• Your website is not a one-time project; it’s a living, evolving asset

• You don’t need more features—you need clarity, speed, and structure

• Good SEO takes time, but it starts with doing things the right way

• You’ll grow faster with the right support than by going it alone

And most importantly: your customers will take you more seriously when your website reflects your value.

Final Thoughts: Don’t Just Have a Website—Make It Work

You can have a beautiful brand, great products, and amazing customer service—but if your website doesn’t reflect that, people won’t stay long enough to find out.

Fixing my website was the turning point in my business’s online growth. And I didn’t do it alone.

If you’re serious about digital growth and tired of wasting time on DIY fixes that don’t work, I can confidently say that working with someone like Kiki Abdul Rachman is the upgrade your business needs.