In the context of modern streetwear, the name Stüssy is certainly one of the few that has greatly influenced the movement. The brand’s journey from a California surf-style in the 80s to a worldwide streetwear giant has been marked by the qualities of authenticity, creativity, and cultural relevance. Among its various products, Stüssy hoodies are still very much considered icons in the street fashion world — perfectly combining comfort, durability, and uniqueness. It is probably impossible to talk about the Stüssy hoodie without mentioning its role in fashion trends of youth worldwide. The Roots of Stüssy: From Surfboard Eis to Streetwear The tale of Stüssy is that of Shawn Stüssy first and foremost — he was a surfboard designer at Laguna beach to begin with. Close to the end of the 1970s, he had begun using a big, graffiti-like signature to mark his surfboards, and this logo would shortly gain such wide recognition that it would over time become one of the most fashionable logos. Shawn’s adventures with the surfboards went so far that he decided to practice the same signature on T-shirts and shorts creating an immediate draw for local surfers and skaters. By 1984 Stüssy turned into a proper clothing line fostering the partnership with Frank Sinatra, Jr. (not the singer’s son). The genesis of an all surfwear revolution is, therefore, a mere experiment. An Icon Is Born: The Stüssy Hoodie The brand won when it released its hoodie collection. The Stüssy hoodie epitomized Californian nonchalance while incorporating the young and the urban streetwear-inspired vibe. The hoodie made from the best cotton and the softest fleece was made with the sole intention of being comfortable but soon turned into a fashion statement. Its simplistic though daring look — typically with the famous Stüssy logo on the chest or back — gave it a unique charm that was acceptable to the entire spectrum of subcultures. During the 1980s and 1990s, the Stüssy hoodie became a symbol of disobedience and i