If you’re a manufacturer, private label brand, or seller eager to list your products on platforms like Amazon, Blinkit, BigBasket, or Flipkart, you’ve probably heard of one essential term — barcode.

But not just any barcode will do.

If you want to get listed quickly and without rejection, you need a GS1 India barcode — the only globally accepted standard.

Let’s explore how GS1 barcodes help you list faster, avoid listing blocks, and build long-term brand trust.

What is a GS1 India Barcode?

A GS1 India barcode is a unique product identifier assigned through GS1 India, the only authorised body in the country for issuing globally accepted barcodes.

These barcodes are not just black-and-white lines — they carry your product’s unique Global Trade Item Number (GTIN).

Each GTIN is linked to your business and product, making it globally traceable and verifiable.

GS1 India is a non-profit organisation established by:

• Ministry of Commerce & Industry, Government of India
• Industry associations like CII, FICCI, ASSOCHAM, FIEO, BIS, and IMC

No private website or service is legally authorised to issue barcodes in India — only GS1 India.

Why GS1 India Barcode is Essential for Faster Listings

 Leading online marketplaces like:

• Amazon
• Blinkit
• Flipkart
• BigBasket
• Nykaa
• Snapdeal

… all require sellers to provide authentic barcodes to list products — especially in grocery, health, beauty, apparel, and FMCG categories.

They do this for a reason:

• To eliminate duplicate listings
• To ensure genuine product-brand linkages
• To improve search accuracy and catalogue management
• To avoid counterfeit products

GS1 barcodes ensure every product has a unique, verified digital identity.

So, how does a GS1 barcode help you list faster on Amazon, Blinkit, and others?

Here’s what you unlock:

1. No Product Listing Delays

When you use a GS1-verified GTIN, marketplaces like Amazon automatically recognise your product.

This means:

• Faster approvals
• No need for brand approvals in many cases
• Minimal back-and-forth documentation

2. Avoid Rejections and GTIN Errors

Fake or recycled barcodes often trigger errors like:

• Product already exists
• Invalid GTIN
• GTIN not recognised
  

A GS1 barcode is clean, fresh, and unique, avoiding all such red flags.

3. Smooth Bulk Listing

Selling 100+ SKUs?

You can use your GS1 India account to generate and manage GTINs for all items, upload via Excel, and list in bulk, without duplication

4. Trusted by Buyers and Systems

GS1 barcodes are linked to your company prefix.

So when platforms scan them, your brand ownership is confirmed. This builds:

• Buyer trust
• Marketplace confidence
• Long-term brand integrity

5. Global Acceptance

Planning to export? Or sell on platforms like Walmart, Carrefour, or Alibaba?

GS1 barcodes are recognised in 150+ countries, ensuring no need to re-code or relabel products for international shelves.

How GS1 India Barcode Helps on Major Platforms

Selling online isn’t just about uploading product photos and prices. Today’s top marketplaces demand accuracy, authenticity, and traceability — and that’s exactly where a GS1 India barcode steps in.

Whether you’re listing on Amazon, selling groceries through Blinkit, or scaling across multiple platforms, a GS1 barcode ensures your product is recognised, approved, and trusted — instantly.

Let’s look at how it works on each major platform:

Amazon

• • Faster product listing with auto-verified GTINs
  • Fewer rejections due to globally recognised barcodes

• Seamless FBA integration for inventory and order tracking

Blinkit

• Instant product recognition speeds up order processing
• Real-time inventory tracking improves stock accuracy
• Smooth onboarding for FMCG and grocery categories

Other Marketplaces (Flipkart, BigBasket, etc.)

• Standardised product info across platforms
• Faster multi-platform listing with one GTIN
• Better listing credibility and fewer catalogue errors

Steps to Obtain GS1 India Barcode

Step 1: Visit the GS1 India Website

Go to https://www.gs1india.org
Click on “Get a Barcode” to start your application.

Step 2: Fill out the online registration form

Step 3: Upload Documents

Submit:

• GST Certificate
• PAN Card
• P&L Page

Step 4: Pay the Registration Fee

Step 5: Receive your barcode allotment letter along with your GCP (Global Company Prefix) 

Step 6: Log into DataKart and start generating GTINs