Drake isn’t just a global music icon—he’s also a fashion powerhouse. Through his brand, October’s Very Own (OVO), he has consistently dropped exclusive merchandise that blends streetwear, luxury, and cultural relevance. From tour-exclusive hoodies to high-profile collaborations with brands like Sherwood and the NFL, Drake merch has become a must-have for fans and collectors alike.

In this article, we’ll explore the most sought-after Drake merchandise, including limited-edition drops, tour apparel, and strategic brand partnerships that keep OVO at the forefront of fashion.

1. Tour Merch: From “Anita Max Wynn” to the Bullet Hole Hoodie

Drake’s 2025 Australia and New Zealand tour, named after his alter ego Anita Max Wynn, has already made waves with its exclusive merch. One standout piece is the bullet hole hoodie, which Drake wore during the opening show in Perth. The hoodie, featuring smoke effects and a dramatic design, was a nod to his rap battle with Kendrick Lamar and his defiant statement: “Drizzy Drake is very much alive” 2.

Fans at the tour have also spotted other iconic pieces, including:

• “Someone in Toronto” Hoodie & T-Shirt – A nostalgic throwback to Drake’s roots.

• “$$$4U” Collection – Featuring bold graphics and OVO’s signature black-and-gold aesthetic 4.

Tour merch has always been a major revenue stream for Drake, with designs often referencing his lyrics, career milestones, and personal brand.

2. OVO x Sherwood Winter 2025: Hockey Meets Streetwear

Drake’s love for hockey is no secret, and his latest collaboration with Sherwood brings Canadian winter culture to streetwear. The OVO x Sherwood Winter 2025 collection includes:

• Hockey jerseys with the classic OVO owl logo.

• Track pants, zip-ups, and hoodies designed for both the rink and casual wear.

• Limited-edition hockey sticks and gloves, blending functionality with luxury branding 12.

This drop is a perfect example of how Drake merges his personal interests with fashion, creating pieces that resonate with both sports fans and streetwear enthusiasts.

3. OVO x NFL: A Bold Move into Sports Apparel

Expanding beyond music and hockey, Drake’s OVO brand has partnered with the NFL for a high-profile collaboration. The collection features:

• Varsity jackets inspired by 90s Starter designs.

• Retro-themed NFL apparel, merging sports nostalgia with OVO’s luxury aesthetic.

This move strategically positions OVO at the intersection of music, sports, and fashion, further solidifying Drake’s influence beyond hip-hop 16.

4. Archive Sales and Rare Drops

For hardcore collectors, Drake’s Archive Sale (April 9-11, 2025) in London was a goldmine. The event offered:

• Vintage OVO pieces from past collections.

• Exclusive tour merch no longer available online.

• Limited-edition accessories, including rare caps and scarves 14.

These sales are highly competitive, with fans lining up for hours to secure one-of-a-kind items.

5. The Lawsuit and Its Impact on Merch

Drake’s ongoing legal battle with Universal Music Group (UMG) over Kendrick Lamar’s “Not Like Us” has added another layer to his brand narrative. While the lawsuit focuses on alleged defamation and streaming manipulation, it has also fueled fan loyalty, with many showing support through merch purchases 6.

Some speculate that UMG’s actions may influence Drake’s future brand deals, but for now, OVO remains a dominant force in fashion.

Final Thoughts: Why Drake’s Merch Dominates

Drake’s merchandise isn’t just clothing—it’s a cultural statement. Whether through tour-exclusive drops, sports collaborations, or limited-edition sales, OVO consistently delivers pieces that resonate with fans on a personal level.

As Drake continues to expand his empire, one thing is clear: his merch will always be in demand, blending music, fashion, and lifestyle into a seamless brand experience.

For those looking to cop the latest drops, staying tuned to OVO’s official website and social media is key—because when it comes to Drake merch, hesitation means missing out.