Europe Online Food Delivery Market 2025-2033: Overview and Forecast
The Europe Online Food Delivery Market was valued at USD 31.24 billion in 2024 and is projected to reach USD 70.02 billion by 2033, growing at a CAGR of 9.38% during the forecast period of 2025–2033. This substantial growth is driven by factors such as rising smartphone penetration, increasingly hectic consumer lifestyles, and the growing demand for convenient food solutions. Additionally, the proliferation of third-party food delivery platforms, restaurant-owned platforms, and cloud kitchens has significantly influenced the market trajectory.
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The report provides a comprehensive analysis of the European online food delivery market by platform type (mobile applications, websites), business model (order-focused, logistics-based, full-service delivery systems), payment method (online payment, cash on delivery), and country-level insights, including detailed company profiles for key players.
Market Dynamics
Online food delivery involves ordering meals, groceries, or beverages from restaurants, supermarkets, or cloud kitchens via mobile apps or websites. Customers can browse menus, place orders, and receive deliveries directly at their homes within minutes. This digital transformation has revolutionized the food service industry by offering speed, variety, and convenience.
In Europe, the market has grown rapidly due to smartphone adoption, the emergence of app-based platforms like Uber Eats, Deliveroo, and Just Eat, and shifts in consumer behavior. The COVID-19 pandemic further accelerated adoption, as consumers sought contactless delivery for safety reasons. Online food delivery enables quick access to meals, customization based on dietary preferences, and support for local businesses, while also helping companies expand their customer base and revenue streams.
Key Growth Drivers
- Increasing Smartphone and Internet Penetration
The growing smartphone and high-speed internet usage has been a major catalyst for online food delivery in Europe. Easy-to-use apps allow consumers to order food seamlessly, track deliveries in real time, and receive personalized recommendations. In 2024, 94% of EU households had internet access, with countries like the Netherlands and Luxembourg leading at 99%, followed by Finland and Denmark at 97%. Even countries such as Bulgaria and Romania have shown remarkable growth in internet penetration over the past decade. This digital expansion drives adoption of online food ordering services across urban and rural areas. - Changing Consumer Lifestyles and Preferences
Fast-paced lifestyles, urbanization, and busy schedules have increased demand for convenient and quick meal solutions. Young professionals and students are particularly inclined to opt for online food delivery over cooking at home. Moreover, rising awareness of health, wellness, and dietary preferences has led to the inclusion of organic, vegan, and gluten-free meals on delivery platforms, expanding the range of offerings. - Expansion of Cloud Kitchens and Restaurant Partnerships
The rise of cloud kitchens—facilities focusing solely on delivery without dine-in spaces—has reduced operational costs and enhanced efficiency. Partnerships between restaurants and delivery platforms enable establishments to reach more customers while maintaining quality. For instance, in April 2022, Growth Kitchen raised GBP 3 million in seed funding to scale its delivery kitchen model, using technology and data science to expand across Europe.
Market Challenges
- High Competition and Price Wars
The European market is highly competitive, with multiple platforms competing for market leadership. Frequent discounts and promotions result in thin profit margins, making profitability a challenge, especially for smaller players. - Regulatory and Operational Complexities
Strict food safety, labor, and environmental regulations in different European countries add operational complexities. Businesses must ensure timely delivery, manage driver availability, and maintain food quality during transport—particularly in densely populated cities.
Platform Insights
Mobile Applications
Mobile food ordering apps dominate the European market, offering personalized recommendations, GPS tracking, and secure payments. Apps such as Uber Eats, Glovo, and Just Eat continuously upgrade features to improve user experience, driving adoption.
Websites
Web-based platforms remain relevant, particularly for corporate clients and office environments. Websites offer detailed menu browsing, customization options, and easy access on larger screens, complementing mobile app usage.
Business Model Segmentation
- Order-Focused Food Delivery System
This model primarily supports online ordering, while restaurants handle delivery logistics. Local and independent restaurants often adopt this approach to avoid high commission charges and maintain control over delivery quality. - Logistics-Based Food Delivery System
Platforms like Deliveroo and Uber Eats manage both ordering and delivery, ensuring faster, end-to-end service. This model allows restaurants to focus solely on meal preparation. - Full-Service Food Delivery System
These services combine ordering, delivery, and additional offerings such as subscription plans or meal kits, providing a holistic dining experience for customers.
Payment Method Insights
Digital payments have transformed online food delivery, offering secure and convenient transactions through credit cards, digital wallets, and buy-now-pay-later schemes. Contactless payments have further driven adoption, while loyalty programs and discounts encourage repeat purchases.
Country-Level Analysis
France
France boasts a mature market, with high smartphone adoption and urbanization driving demand. Platforms like Uber Eats and Deliveroo dominate cities like Paris, Lyon, and Marseille, offering diverse cuisines from traditional French dishes to organic and gourmet meals.
Germany
Germany’s market is expanding in urban areas, with Lieferando leading. Players like Oda have successfully raised significant funding (1.5 billion Norwegian crowns in 2022) to expand operations in Germany, Norway, and Finland.
Spain
Spain is witnessing fast growth due to digital adoption and tourism. Companies like Pro a Pro Spain (METRO Group) are investing in logistics and multi-temperature warehouses to enhance nationwide delivery networks by 2030.
United Kingdom
The UK is a mature market, with high urbanization and online adoption. Collaborations such as Sainsbury’s and Just Eat for grocery deliveries highlight the trend of partnerships enhancing convenience and revenue growth.
Russia
Russia has experienced significant online food delivery growth, especially in cities like Moscow and St. Petersburg, with 130.4 million internet users in 2024 and a penetration rate of 90.4%, enabling broad market access.
Netherlands
The Netherlands focuses on sustainability, with platforms like Thuisbezorgd.nl leading. Strategic acquisitions, such as DPD Netherlands’ buyout of Cool Runnings Transport BV, enhance operational efficiency and eco-friendly delivery practices.
Market Players and Competitive Landscape
Key companies analyzed in this report include:
- Delivery Hero SE
- Grab Holdings Inc.
- Uber Technologies Inc.
- roofoods Ltd (Deliveroo)
- Yum! Brands Inc.
- DoorDash Inc.
- Zomato Ltd.
Each company is reviewed in terms of overview, key personnel, product portfolio, recent developments, and revenue, providing comprehensive insights into competitive strategies and market positioning.
Conclusion
The European online food delivery market is undergoing rapid transformation, driven by digital adoption, lifestyle shifts, and cloud kitchen expansion. Despite challenges such as price competition and regulatory compliance, technological advancements and strategic collaborations continue to fuel growth. From mobile applications to web platforms, and from local restaurants to major delivery platforms, the market is expected to reach USD 70.02 billion by 2033, reshaping the way Europeans order and consume food.
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Renub Research is a Market Research and Consulting Company with over 15 years of expertise in international B2B research, surveys, and consulting. We provide tailored business research solutions to help companies make informed decisions, identify high-value opportunities, and tackle critical challenges. Our clients span Healthcare, Travel & Tourism, Food & Beverages, Power & Energy, IT, Telecom, Chemicals, Logistics, Consumer Goods, Retail, Construction, and Agriculture. Our team comprises graduates, postgraduates, and Ph.D. experts in Finance, Marketing, HR, Biotechnology, Medicine, IT, Environmental Science, and more.
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