Chrome Hearts began in 1988 as a niche brand born out of the biker and rock ’n’ roll culture in Los Angeles. Created by Richard Stark, Leonard Kamhout, and John Bowman, the brand focused on sterling silver jewelry that fused high-end craftsmanship with underground edge. What started as custom pieces for friends quickly gained traction among stylists, musicians, and fashion rebels.

Not Just Jewelry, But Identity
Unlike mainstream luxury brands, Chrome Hearts doesn’t cater to mass appeal. It’s raw, loud, and unmistakably bold. Every item tells a story of defiance and self-expression. When someone wears Chrome Hearts jewelry, they’re not just wearing a ring or a necklace—they’re wearing a mindset. It’s this depth of identity that draws in a devoted, global following.

Master Craftsmanship Behind Every Piece
Chrome Hearts jewelry is entirely handmade in the brand’s own Los Angeles workshop. From molten metal to polished masterpiece, each item passes through the hands of expert silversmiths, engravers, and polishers. It’s a labor-intensive process, with no shortcuts. Every curve, scroll, and symbol is carved with intention, ensuring no two pieces are ever exactly alike.

Designs That Push Boundaries
The aesthetics of Chrome Hearts are as recognizable as they are daring. The brand’s motifs—Gothic crosses, daggers, fleur-de-lis, horseshoes, and floral scrolls—speak to medieval and religious iconography but are reimagined with a streetwear edge. These are not minimal pieces—they’re bold, heavy, and meant to be noticed.

A Full Range of Statement Pieces
While rings are among the most coveted Chrome Hearts pieces, the brand’s jewelry collection includes necklaces, bracelets, earrings, pendants, chains, and even grillz. Each category offers variations rich in detail: engraved text, gem accents, and bold symbolism. Many pieces feature the brand’s signature fonts or subtle engravings of “FUCK YOU” or “CH” for those who like to keep their rebellion close to the skin.

Celebrity Backing Without the Branding
Unlike brands that pay for endorsements, Chrome Hearts has gained fans organically. Celebrities like Travis Scott, Kanye West, G-Dragon, Rihanna, Bella Hadid, and Drake are known for wearing Chrome Hearts publicly and proudly. Their loyalty is not purchased—it’s earned. These icons have worn Chrome Hearts in music videos, concerts, and street appearances, helping the brand thrive without a single commercial.

Exclusivity That Fuels Desire
Chrome Hearts is notoriously selective about where and how it sells its products. You won’t find a full collection online. Instead, the brand controls distribution tightly through its own flagship stores and very few authorized boutiques. This exclusivity creates scarcity, and scarcity creates desire. Owning Chrome Hearts is not just about affording it—it’s about finding it.

A Streetwear Giant in Luxury Form
Though it’s crafted with the same attention to detail as traditional luxury jewelry, Chrome Hearts refuses to be put in a box. It doesn’t scream wealth with gold chains and diamonds; it whispers power through dark-toned silver, deliberate weight, and unique styling. It straddles the line between fine jewelry and street fashion, occupying a category all its own.

Built to Last, Meant to Evolve
The beauty of Chrome Hearts jewelry lies in its ability to age gracefully. As sterling silver oxidizes over time, it gains a patina that enhances its Gothic appeal. Unlike pristine, polished jewelry, Chrome Hearts pieces look even better when worn down, scratched, and lived in. They’re made for real life—not for velvet boxes.

Personal Expression Through Custom Pieces
One of the brand’s strongest features is its customization options. Clients can commission one-of-a-kind pieces with initials, unique symbols, or family crests. Chrome Hearts has also collaborated with artists and other fashion labels on limited editions that are now collector’s items. These rare pieces deepen the brand’s relationship with loyal fans who want something truly individual.

A Lifestyle, Not a Label
Chrome Hearts isn’t interested in selling trends—it’s selling attitude. Every store reflects the brand’s philosophy with dark interiors, gothic chandeliers, and curated art. Even the packaging—wooden boxes, leather pouches, wax-sealed bags—feels rich with ritual. Chrome Hearts understands that the luxury experience starts the moment you walk in the door and continues every time you put on your ring or bracelet.

The Evolution Beyond Jewelry
While its core identity is rooted in jewelry, Chrome Hearts has expanded into eyewear, apparel, accessories, and even furniture. The brand’s leather jackets and sunglasses are just as iconic as its rings. But no matter the product, the design language remains consistent—edgy, gothic, and uniquely Chrome Hearts.

Global Reach, Local Roots
Despite its international fame, Chrome Hearts maintains its roots in Los Angeles. All production takes place in its original workshop, ensuring that quality never wavers. Its retail locations—whether in Tokyo, Paris, or New York—are designed to feel like sanctuaries, not stores. Each one offers an immersive experience for fans and first-timers alike.

The Chrome Hearts Legacy
For over three decades, Chrome Hearts has rewritten the rules of luxury jewelry. It refuses to conform, refuses to chase trends, and refuses to dilute its vision. That’s what makes it timeless. Whether you’re wearing a chunky ring or a delicate pendant, Chrome Hearts gives you a piece of its philosophy: live boldly, love fiercely, and always stand apart.